I made this last year with Elma Karabegovic and Mike Donaghey for their winning submission for the Young Lions competition. They won a trip to the Cannes Lions advertising festival for our efforts, which is a pretty sweet payoff.
It was a crazy little project - they got the brief on Saturday morning, and we submitted the finished piece on Monday morning. So, we basically had no time. And it was nothing if not bootstrapped - Elma did the voiceover herself, we shot at Mike’s house, and used his roommate as our talent. Quick and dirty, but I’m happy with the result. And it’s always nice to help send another very deserving team to Cannes, where they can get sloppy drunk with the best and the brightest.