Last week, I posted a couple of pictures of Denver ‘Stone Cold Killer’ Eastman on a mysterious set, driving a mysterious Buick. It was all very mysterious and secretive. The big secret is that we were working on this: the very last Zellers ad.
Yep. Their very last ad ever. It’s the end of an era. The 80-year old retailer is closing up shop and calling it a day. So, I guess this is part of their swan song. Oddly sad stuff, I guess. I wish I could tell you that we were all very somber on set and joined hands and sang a maudlin rendition of Auld Lang Syne when we wrapped. But I can’t. Because we didn’t.
The ad, featuring Zellers’ mascot ‘Zeddy’, is part of their Everything Must Go campaign and was featured in a recent article in Strategy (http://strategyonline.ca/2012/09/07/everything-must-go-at-zellers/). Turns out that they really are liquidating everything, including their mascot, which (who?) they’re giving away via a facebook contest. If you’re really keen to own your very own mascot, you can check out the details here: https://www.facebook.com/ZellersCanada/app_152863128186543
Agency: John St.
Art Director: Denver Eastman
Writer: Jacob Greer